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These performers were likely musicians on the "It's Wheeling Steel" radio broadcast. This radio broadcast was created by John L. Grimes, advertising executive at Wheeling Steel Corporation. The broadcast was ran exclusively by employees and family members of the Wheeling Steel Corporation. This excursion to Missouri was used to spread the name of the growing broadcast as well as to promote their products, including COP-R-LOY.
The group of musicians is likely the Rhythm Rangers. These musicians, like all employees of the "It's Wheeling Steel" radio broadcast, were either employees or family members of employees of the Wheeling Steel Corporation. This radio broadcast was company advertising executive John L. Grimes idea to promote both the company's product and its employees. It began broadcasting in 1936 and ended in 1944.
The group of musicians is likely the Rhythm Rangers. These musicians, like all employees of the "It's Wheeling Steel" radio broadcast, were either employees or family members of employees of the Wheeling Steel Corporation. This radio broadcast was company advertising executive John L. Grimes idea to promote both the company's product and its employees. It began broadcasting in 1936 and ended in 1944.
Group of musicians are likely members of the Rhythm Rangers, performers on the "It's Wheeling Steel" radio broadcast. This broadcast began in 1936 as a way to promote both Wheeling Steel Corporation's products and their employees who exclusively ran and performed on the broadcasts.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
Caption on back of photograph reads: "Music and scripts are carefully checked for audience pleasure as J.L. Grimes, general advertising manager for the Wheeling Steel Corporation (in center) and his staff hold a production confab in preparation for the return to the air October 5 of the tuneful "Wheeling Steelmakers" over the NBC-Blue Network." Production staff from left to right: Orchestra leader Tommy Whitley, Maury Longfellow, Ardenne White, Unknown, John Grimes, Unknown, Unknown.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.