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'The Old Timer' from the 'Its Wheeling Steel' radio program reads his latest script while relaxing near the Ohio river.  Wheeling Suspension bridge is visibl in the background.

1. Cast Member of the 'Its Wheeling Steel' Radio Program, Wheeling, W. Va.

Four people are standing outside a Wheeling Steel, the Musical Steelmakers, bus, in Wheeling, West Virignia.

2. Wheeling Steel Radio Show Bus, Wheeling, W. Va.

3. Wheeling Steel Radio Show Announcer, Wheeling, W. Va.

A picture postcard of the steamboat Benwood on the Ohio River near Wheeling, West Virginia.

4. Steamboat Benwood on Ohio River, near Wheeling, W. Va.

5. Wheeling Steel Corporation Plant, Wheeling, W. Va.

It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.

6. Regina Colbert Singing on 'It's Wheeling Steel' Radio Program

The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.

7. Crowd Outside of Wheeling Corrugating Co. Tent Listening to Rhythm Rangers Performance at National Cornhusking Championship, Marshall, MO

The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.

8. Group of Men Holding Wheeling Flags Standing Outside of Wheeling Corrugating Co. Tent at National Cornhusking Championship, Marshall, MO

The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.

9. Crowd Outside of Wheeling Corrugating Co. Tent Listening to Rhythm Rangers Performance at National Cornhusking Championship, Marshall, MO

The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.

10. Crowd Outside of Wheeling Corrugating Co. Tent Listening to Rhythm Rangers Performance at National Cornhusking Championship, Marshall, MO