Regina Colbert Singing on 'It's Wheeling Steel' Radio Program
Date:
1941/07/25
Description:
It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.
J.L. Grimes and Wheeling Steel Corporation Staff in Production Meeting
Date:
1941/08/18
Description:
Caption on back of photograph reads: "Music and scripts are carefully checked for audience pleasure as J.L. Grimes, general advertising manager for the Wheeling Steel Corporation (in center) and his staff hold a production confab in preparation for the return to the air October 5 of the tuneful "Wheeling Steelmakers" over the NBC-Blue Network." Production staff from left to right: Orchestra leader Tommy Whitley, Maury Longfellow, Ardenne White, Unknown, John Grimes, Unknown, Unknown.
Lt. Col. Thomas H. Eddy of the United States Army Addressing the Employees of the Wheeling Plant of the Wheeling Corrugating Co., Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Lt. Commander Charles M. Royal, Who Represented the U.S. Navy, Addressing the Employees Prior to the Presentation of the Army-Navy 'E' Pins, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Mr. M.E. Marsh, General Manager of the Wheeling Plant of Wheeling Corrugating Co., Officially Accepts the Army-Navy 'E' Award, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Color Guard of Wheeling Post No. 1 of the American Legion Raising the Pennant During Program, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Mr. Henry D. Clouse, President Local Union 248 U.S.W. of A, Delivering Acceptance Speech For the Employees of Wheeling Plant, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Employee Color Guards Form Outside Capitol Theatre Before Employee Parade is Formed to Return to Wheeling Factory, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Lt. Col. Thomas H. Eddy Presenting the Army Navy Production Award Pennant to the Wheeling Plant, Which Was Accepted by Mr. M.E. Marsh, General Manager, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Lt. Commander Charles M. Royal, Presenting Army-Naby 'E' Pines to Mr. M.E. Marsh, Mr. A.K. Monroe, Mr. Henry D. Clouse, and Mr. John R. Grundy, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Master of Ceremonies, Howard D. Matthews, Opening the Program Which Was Broadcast Over 127 Stations of the Blue Network, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the "It's Wheeling Steel" radio program. The "It's Wheeling Steel" radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Several People Waiting to Audition for 'It's Wheeling Steel' Broadcast
Date:
Undated
Description:
Caption on back of photograph reads: "For headlining appearances, auditions for mill workers and members of their immediate families are held every few weeks at the studios of WWVA. Of course, due to the standard set for our program, all that are auditioned can not be presented. The standard set is inferred to be that of the broadcasting station's, thereby relieving the corporation of discrimination."
Ed Kostillo Headlining 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Ed Kostillo from the pipe mills of the Benwood Works started playing his harmonica to entertain his fellow mill men during lunch hour. Later he won a headliner appearance on the family broadcast with the entire steelmakers orchestra accompanying him.
Frank Nalepa, Deep Bass of the Millmen Quartette Working With Coal at Steubenville Works
Date:
Undated
Description:
Caption accompanying photograph reads: "Frank Nalepa deep bass of the Millmen Quartette works every day with coal and scales at the Steubenville Works, rushes to the studio four times a week to rehearse, and found time to regularly visit Pittsburgh for voice lessons to improve his broadcast. Quit for Mit Show." The Millmen Quartette were regulars on the "It's Wheeling Steel" radio broadcast.
Caption accompanying photograph reads: "John Wisvari is a pipe-threader from the Benwood Works, plays violin, and directs his "family" orchestra which he calls "The Polka Kings"." They would perform on the "It's Wheeling Steel" radio broadcast.
Walter Schane, Member of 'Singing Millmen', on Phone in Benwood Works Office
Date:
Undated
Description:
Caption accompanying photograph reads: "Walter Schane from the office of the Benwood Works has been a Wheeling Steelmaker for 18 years. His is the fine baritone voice of the Singing Millmen, who sing on the family broadcast every Sunday. On Show since 1936, now in Singing Millmen 1943." The Singing Millmen were performers on the "Wheeling Musical Steelmakers" radio broadcast.
Walter Schane, Member of 'Singing Millmen', at Microphone on 'It's Wheeling Steel'
Date:
Undated
Description:
Walter Schane was the baritone voice of the Singing Millmen and also worked in the office of the Benwood Works. Like all who participated on the radio broadcast, you needed to be an employee or immediate family member of Wheeling Steel.
Verdi Howells Operating Machinery in Yorkville, OH
Date:
Undated
Description:
Caption accompanying photograph reads: "Verdi Howells is a machinist at Yorkville, is first saxophonist of The Musical Steelmakers Orchestra, has saved the money made while broadcasting for the corporation, and will go home to visit his mother in Wales this summer." He was an orchestra member since 1936 to November 1943. All participants on the "It's Wheeling Steel" radio broadcast were required to be employees of Wheeling Steel Corporation or immediate family members.
Dave Kemp Singing Bass on 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Like all who perform or worked on the "It's Wheeling Steel" Radio Broadcast, Dave Kemp was employed by the company at the Steubenville Works. It was a requirement to be employed or to be an immediate family member of the Wheeling Steel Corporation in order to work on the radio broadcast. This way they could advertise both the company's products as well as it's employees talents, which created a family environment.
Evans Sisters and Other Girls Posing for Photograph
Date:
Undated
Description:
The Evans Sisters were three sisters who sang on "It's Wheeling Steel" radio broadcast. The three sisters are: Janet Jean, Betty Jane, and Margaret June.
Singing Mill Men, Stay In's of "It's Wheeling Steel" Radio Broadcast, Wheeling, W. Va.
Date:
Undated
Description:
Two of the mill men share coffee, still in their work clothes, after receiving a call to come from the mill to the main office for rehearsal right away. They were preparing to go to Chicago for a war bond program. See original photograph for further description.
Erma Ellis and Mary Visnick Leading Martins Ferry Band on 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Caption accompanying photograph reads: "Erma Ellis and Mary Visnick are employed at the Martins Ferry Factory. When dressed in their uniforms these two comely drum majors lead the way when the Martins Ferry Band marches to the broadcast of "It's Wheeling Steel"."
Yorkville Works Brass Band Preparing to Perform on 'It's Wheeling Steel'
Date:
Undated
Description:
Caption accompanying photograph reads: "The Yorkville Works Brass Band has made several pleasing headliner appearances of the family broadcast. All in their snappy uniforms, thus adding color for the visible audience of "It's Wheeling Steel"."
Yorkville High School Girls' Glee Club Preparing for Easter Performance on 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Caption accompanying photograph reads: "The Yorkville High School Girls' Glee Club, 40 in all added to the enjoyment of the Easter broadcast. All 40 girls have at least one immediate family relationship with corporation employees. Many can claim as many as four immediate family relatives who are Wheeling Steelmakers." The entire broadcast was operated and performed by employees or family members of Wheeling Steel throughout the program's entire duration.
Lew Davies, Conductor and Composer of the Musical Steelmarkers Orchestra
Date:
Undated
Description:
Caption on back of photograph reads: "Lew Davies, conductor of the "Musical Steelmakers" orchestra and chorus, writes most of the musical arrangements himself. Helping him in this department are John Hahle, guitarist; Maury Longfellow of the production staff; and Gene Ahlers, trumpeter." The Musical Steelmakers were the orchestra who performed on Wheeling Steel Co.'s radio broadcast "It's Wheeling Steel", an all employee broadcast used to advertise both Wheeling Steel's product offerings as well as their large staff.
Wheeling Musical Steelmakers Riding in Truck During Parade, Wheeling, W. Va.
Date:
Undated
Description:
Orchestra leader Tom Whitley is the man wearing glasses on far left pointing forward. The orchestra was the primary performer on "It's Wheeling Steel" radio broadcast. The show was eventually taken to the road, as evident by the "coast to coast" sign.
Margaret June Evans, Performer on 'It's Wheeling Steel', Seated at Piano
Date:
Undated
Description:
Caption accompanying photograph reads: "Shown seated at the piano during a rehearsal of the "Musical Steelmakers", heard Sundays on the Blue network at 5:30 pm, e.w.t., is Margaret June Evans, eldest member of the three Evans Sisters, vocal trio heard during each broadcast of the program. Miss Evans, whose father has worked for the sponsoring company as a steel roller for 29 years, was recently crowned "Miss West Va." by Carl C. Wayman, Commander of the nation's first American Legion Post, located in Wheeling."
John L. Grimes, Man Behind 'Musical Steelmakers', Playing Piano
Date:
Undated
Description:
Caption accompanying photograph reads: "Man behind the "Musical Steelmakers" is J.L. Grimes, advertising manager of Wheeling Steel. He thought of the program in the first place, and is in active charge now, producing the show, choosing the music, and auditioning talent from the ranks of the employees and their families." It was a requirement to be an employee or immediate family member of Wheeling Steel Corporation in order to perform or work on the radio broadcast.
Evans Sisters and Others Enjoying the Outdoors, Ohio River in Background
Date:
Undated
Description:
The Evans Sisters were three sisters who sang on "It's Wheeling Steel" radio broadcast. The three sisters are: Janet Jean, Betty Jane, and Margaret June.
Caption on back of photograph reads: "Molly Staten and Eleanor Bowman Lynn rehearsed several weeks on their piano duet. They are stenographers from the main office of Wheeling Steel Company." Like all performers and employees on the "It's Wheeling Steel" broadcast, all were also employees or family members of the Wheeling Steel Corporation. They were radio's first all employee only broadcast.
Group of Musicians Auditioning for 'It's Wheeling Steel' Program
Date:
Undated
Description:
Everyone pictured is either an employee of the Wheeling Steel Corporation or is an immediate family member of someone who works for them. This family owned and operated broadcast was the first of it's kind and this policy was maintained throughout the broadcast's existence.
Four Ladies Playing Accordion on 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Caption accompanying photograph reads: "Something unique for any broadcast is an accordion quartet of young ladies. The first is Nancy Row, granddaughter of a founder of Wheeling Corrugating, next is a young lady who, together with her brother is employed at Yorkville. Third's father was employed by the corporation. Fourth is a teacher."
Croatian Tambouritza Orchestra Playing on 'It's Wheeling Steel' Radio Broadcast
Date:
Undated
Description:
Caption accompanying photograph reads: "The Croatian Tambouritza Orchestra numbers six youthful members, two of whom work for the corporation, the remaining four being children of mill employees." Like all who worked for the broadcast, it was required to be an employee of Wheeling Steel or an immediate family member of an employee.
