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'The Old Timer' from the 'Its Wheeling Steel' radio program reads his latest script while relaxing near the Ohio river.  Wheeling Suspension bridge is visibl in the background.
Four people are standing outside a Wheeling Steel, the Musical Steelmakers, bus, in Wheeling, West Virignia.
A picture postcard of the steamboat Benwood on the Ohio River near Wheeling, West Virginia.
It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
Caption on back of photograph reads: "Music was played in every station where the train stopped long enough for the purpose." These musicians are likely the Rhythm Rangers, performers on the "It's Wheeling Steel" radio program which was created in 1936 by Wheeling Steel advertising executive John L. Grimes. The program was ran and operated exclusively by employees and immediate family members of the Wheeling Steel Corporation, the first radio broadcast to use this model. The program was used to promote both the company's product as well as it's employees.
These musicians are likely the Rhythm Rangers, performers on the "It's Wheeling Steel" radio program which was created in 1936 by Wheeling Steel advertising executive John L. Grimes. The program was ran and operated exclusively by employees and immediate family members of the Wheeling Steel Corporation, the first radio broadcast to use this model. The program was used to promote both the company's product as well as it's employees.