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John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity, evident on the microphone stand. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

Wheeling Steel Corporation Advertising Executive John L. Grimes at Microphone With Unidentified Man at Bond Drive, Fairmont, W. Va.

Identifier:
048552
Collection Number:
A&M 3470
Title:
Wheeling Steel Corporation Advertising Executive John L. Grimes at Microphone With Unidentified Man at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity, evident on the microphone stand. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
Acquisition Source:
Wheeling-Pittsburgh Steel Corporation. Stoll, Richard E.
Acquisition Method:
Gift
Medium:
print
Projects:
West Virginia History OnView