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Part of a "It's Wheeling Steel" radio broadcast.

109. Two Children Take Center Stage With Musical Steelmakers Orchestra

John L. Grimes was the creator of "It's Wheeling Steel" radio broadcast in 1936. He wanted a means to advertise both the company products and it's talented employees. Therefore it was a requirement to be an employee or immediate family member of the company in order to perform on or work the broadcast. Note the "Buy War Bonds" banner hanging on wall. This photo was likely taken during their "Buy a Bomber" series which began in 1943. The broadcast took to the road throughout various cities in West Virginia to encourage communities to purchase war bonds in order to buy bombers. Cities who raised enough money would get their name on the side of the bomber it bought.

110. Wheeling Steel Corporation Advertising Executive John L. Grimes at Microphone

Caption accompanying photograph reads: "Man behind the "Musical Steelmakers" is J.L. Grimes, advertising manager of Wheeling Steel. He thought of the program in the first place, and is in active charge now, producing the show, choosing the music, and auditioning talent from the ranks of the employees and their families." It was a requirement to be an employee or immediate family member of Wheeling Steel Corporation in order to perform or work on the radio broadcast.

111. John L. Grimes, Man Behind 'Musical Steelmakers', Playing Piano

The Steel Sisters were a singing quartet that were famous on the "It's Wheeling Steel" radio broadcast.

112. Steel Sisters Messing Around With Musical Steelmakers Instruments

Caption accompanying photograph reads: "They may be network radio stars (heard with the "Musical Steelmakers" each Sunday on the Blue network at 5:30 pm, e.w.t.), but to Mom Evans they are also three mighty good dishwasher who must do their job before going to the broadcast. From left to right are: Janet Jean, Betty Jane, and Margaret June, the singing Evans Sisters."

113. The Evans Sisters Washing Dishes Before 'It's Wheeling Steel' Radio Broadcast

The Evans Sisters were three sisters who sang on "It's Wheeling Steel" radio broadcast. The three sisters are: Janet Jean, Betty Jane, and Margaret June.

114. Evans Sisters and Other Girls Posing for Photograph

The Evans Sisters were three sisters who sang on "It's Wheeling Steel" radio broadcast. The three sisters are: Janet Jean, Betty Jane, and Margaret June.

115. Evans Sisters and Others Enjoying the Outdoors, Ohio River in Background

From left to right: Lois Mae Nolte (seated), B.J. Evans, M.J. Evans, Harriet Drake, John "Old Timer" Wincholl, Regina Colbert, and Taylor (standing).

116. 'It's Wheeling Steel' Performers and Personalities

117. Crowd Inside of Field House Watching 'It's Wheeling Steel', Morgantown, W. Va.

Caption for photograph reads: "The star of the show is Sara Rehm, 19 year old soprano soloist. Miss Rehm qualifies for the show because she works occasionally in the Wheeling office, stuffing envelopes, and has a cousin in the Yorkville Works."

118. Sara Rehm, Soprano Soloist on 'It's Wheeling Steel' Radio Broadcast

Caption with photograph reads: "The show goes on the air. Variety calls it "the capitalistic Pins and Needles" after the Broadway show of the Ladies Garment Workers' Union (LIFE, Dec. 27). Steelworkers seem to enjoy this company show as much as the garment workers enjoy their union show."

119. Wheeling Musical Steelmakers Band Performing Behind Soloist Sara Rehm on 'It's Wheeling Steel' Radio Broadcast

Sara Rehm was a soloist on the "It's Wheeling Steel" radio broadcast. Caption with photograph reads: "Back in Wheeling after less than two days as Cinderella, Sara was greeted by the same home-town band, same cheering citizenry, and at the office, same desk!"

120. Sara Rehm Working at Desk in Wheeling Steel Co. Office, Wheeling, W. Va.